Trademarks and metaverse. A European perspective.

How can someone exploit and protect their trademarks in the metaverse? What issues do companies have to face when registering trade marks in the metaverse? Do companies have to register even if they own well-known trademarks? Does the principle of exhaustion apply in the metaverse, as well?

Companies which have now entered the metaverse, understand the metaverse is a potential new market and have been very careful to register their trademarks also to deal with the virtual world.

Sofia Bernardini and Giulia Romanelli discuss the legal issues related to this hot topic providing a different and critical reading of metaverse, through the analysis of some use cases.

The article has been published by Les Nouvelles, March 2023, and has been selected as article of the month for the LESI website for May 2023.  

The full article available at the link at the bottom of the page.